The best way to build trust with your clients is to first build trust within your community. I didn’t know this during our early stages of business but now I truly understand the importance of taking a break from the office and actually getting involved with your community.
Our team at Antimatter Creative Labs recognized that our company could really help any Halifax non profits raise funds with a simple inbound marketing strategy. But writing proposals and setting up several meetings with various non-profits in Halifax is very time consuming and costly. Instead our company decided to pick a non-profit that shared our values to help them raise funds and awareness about their programs.
Little did we know that our little Halifax inbound marketing company strategy would land us on Global News and multiple other news sources across the maritimes. Getting the attention of West Jet Canada and many more local companies. But before we go any further, let’s first explain the definition of inbound marketing.
Inbound Marketing Definition
Here’s a quick Inbound marketing definition from Hubspot. “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have”.
The question is if you are a Halifax company how do you use the inbound marketing methodology to attract your clients and get them excited to learn about your product? The quick answer is doing something impactful with your community. Stop trying to sell for 5 minutes and get involved. This can be a company side project where employees can volunteer and give back. Also this project can take anywhere from 4-8 months. It doesn’t have to happen overnight, this should be part of your long term strategy.
Pick a non-profit organization you’d like to support and choose one of the 3 things to drive attention to their non profit organization.
● Food drives
After you decide on one of three options above, the next step is to try and ease the financial burden on your own company. Find volunteers within Halifax and your organization who are willing to take on a side project to support their community and add to their resume. Next write down what you’re trying to accomplish for that non profit and contact the following groups below with information on your initiative.
● Government funding programs
● Bank partnerships
● Small & large businesses partnerships
You’ll be amazed to see the amount of support you will receive. For us at Antimatter Creative Labs this marketing strategy created long lasting business relationships with RBC, WestJet Canada, J.D shore, Vogue Optical, Popeyes Supplements, Deluxe Paints, and so many more from the Halifax downtown core.
As a result you’re not only connecting with potential clients you’re also connecting with local businesses who may also need your services. As a Halifax company your inbound marketing strategy will bring you potential customers, new business relationships and you’ll be giving back to your community which boosts company morale.
Hopefully this quick and short blog post should support your organizational research when developing your Halifax inbound marketing company strategy. If you need more information on inbound marketing check out our blog Halifax Inbound marketing Company basics.
If you need more information on this stay tuned for part two and subscribe to our monthly newsletter.